RateGain Travel Technologies Limited (NSE: RATEGAIN) announced today that its subsidiary, Sojern, has convened its second annual European Destinations Advisory Board in Athens, bringing together senior marketing leaders from destinations across Europe to discuss the trends shaping the region’s tourism industry.

Event Highlights

The meeting comes at a pivotal moment for European tourism. Record-breaking heatwaves this summer pushed traveler demand toward shoulder seasons and cooler northern destinations, while escalating conflict in the Middle East redirected international flight demand toward Europe as travelers sought safer, more stable routes. Against this backdrop, Sojern’s unification with Adara under RateGain arrives as destinations need sharper, faster insight into shifting behavior.

New and Returning Members

With the participation of the Greek National Tourism Organisation (GNTO), Sojern is pleased to welcome the newest members to its 2026 European Destinations Advisory Board: Abigail Sigüenza, Strategic Marketing Director, Madrid Destino; Victor Goitia, Marketing Director, Costa Brava Girona Tourism Board; and Chris McDonald, Partnership Marketing Campaigns Lead, VisitScotland. New board members will join returning members from the board’s inaugural year, including Hervé Le Feuvre, Head of Marketing, Atout France; Emma Gordon, Senior Marketing Manager, Marketing Manchester; and others.

Future Directions

Discussions during the meeting focused on the combined strength of Sojern and Adara following the RateGain acquisition, the next evolution of Sojern’s Economic Impact Report (EIR)—which helps destinations measure and demonstrate the return on their marketing investment—and the growing role of AI in destination marketing and partnerships. By fostering collaboration and knowledge sharing among destination leaders, the Advisory Board helps inform broader industry conversations and ensures Sojern’s solutions continue to evolve in line with the needs of European destinations.

Source: NSE Corporate Announcement

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